Mrs Lee on the other hand, has a similar-sized company, but instead of taking Mr William's traditional outbound marketing approach, she’s created a marketing funnel that helps her three salespeople close more sales with less effort.
Mrs Lee started by building a series of attention-grabbing digital content that are related to the landing pages on her website. Potential customers can engage with her content (e.g. blog posts, infographics, videos) and learn more about her company and its services without a cold call from a salesperson.
When these potential buyers become interested enough in her products, they request an online demonstration by filling out the form on her landing pages. These requests are routed directly to her sales team, who generally achieve a higher closing rates as these customers have a greater understanding of the company's offerings. Mrs Lee's company closes more sales, with fewer salespeople and lesser time spent on cold calling.